In today's age we hear that content is the most important thing. Through content you can convey your message to others in a good way. If your content is good, it will quickly reach people's hearts and minds. There's a saying about content that goes;

"Content is the King”

Every business today needs content. They also need it to promote their business, spread their message and express their core business objectives. This can be gauged by how much content writing is in demand these days. And this can give you an idea of ​​how many benefits of becoming a content writer can be.

Writing content does not need a special education in order to earn high money. One can aim to work in content authoring. But not everyone is cut out to write content. A mind that is proficient in both language and creativity is necessary to be a content writer.

What Does A Content Writer Do?

Prior to writing anything, it should be the responsibility of the content writer to conduct in-depth research and gather information about the client's services. Clients may request that a content writer create brochures, manuals, websites, blogs, newspaper pieces, and other types of content. The scope of content writing includes technical writing, product description, copywriting, cover letter, creative writing, essay writing, ghost writing, SOP writing and CV writing etc. .

Now we will talk about the skills that are needed to become a content writer

Five Skills That Are Required To Become Content Writer

Despite working from home, on their own schedules, and for a living, content writers can succeed. However, some individuals find it challenging to support themselves through content writing. It's possible that their lack of skills, rather than their content authoring, is to blame. because success cannot be achieved solely through writing abilities. You need a set of skills that are in step with current market trends if you want to be successful as a content writer. Let's now discuss the abilities a content writer needs.

Every Writing Has Its Own Way Of Expression

Each writing has an own style. For instance, writing news material requires that it be brief and engaging. A blog is based on personal opinion, has an engaging style, concise advertising, and persuasive material. In case of a white paper, the content is detailed and a problem is stated and then a solution is given. Because of this, in order to generate effective content, you must experiment with numerous styles of writing.

Don't Choose Random Subjects At All

"Ideation" is a marketing industry word that has become very popular recently. It describes the creative process for writing topics and headlines. It starts with ideation and is usually carried out by a team. But since freelancers work individually, it's important to know how professional marketing teams develop ideas. A successful content writer must;

  • First of all, its really important to know that who are your audience. What they want to read. But you need to know that you're not writing for yourself, your company or the brand, but you're writing for your readers. So keep it well in your mind that the more you understand the choice of your audience, the better content you will be able to produce.
  • Do proper keyword research and then write content. Keyword is an SEO related term. If you want to learn about SEO, you can seek help from this article How To Rank Your Website On Google?۔
  • Analyze the content that is written by other writer in the industry and then start writing yours. Check the competition for such content in the industry. Because the competitive content provides so much of the information. With this, we not only get to know what or competitor is writing, we also get information that who is linking to that content, who is blogging about it, who is sharing it on social media and posting.
  • Keep your title short. Know your audience and select a topic and write an intriguing article. Because its the title that urges readers to read the content. The most important things in your article are Meta Description and title.

Create Original Content

Whenever you write a post, make sure its original. It shouldn't belong to someone else. Because it deeply impacts your integrity. Yes it might sound strange how come the content is original 100% when scores of writers are writing on the same topic. That too, when they have same point of view. Your content should be unique. If you copy someone else's content, it will affect your SEO. There's also a possibility that your content may resemble someone else's content mistakenly, so it is best to check plagiarism before posting your content.

The Successful Content Writers Know HTML, CSS, SEO and WordPress

Hold on, by reading HTML, CSS, SEO and WordPressDon't get panic:D because you only need to have knowledge of some basics and that's it. WordPress themes have different functions. Sometimes you need to use some of the HTML tags to display your content according to your choice. You need to have the knowledge of SEO as well because the search algorithm keeps changing. And the writers have to change themselves accordingly. One thing that remains constant, that is your quality of content. Because its the quality content that is always demanded.

Skill Of Social Media Is Also Important

Its very important that you remain active on social media. To increase your followers, it is necessary that you grow your recognition on social media. The more you remain active on social media, the more your followers will demand your content and eventually you will be a celebrity on social media.

So be an expert in SEO and social media to be a successful writer.

9 thoughts on “کامیاب کونٹینٹ رائٹر بننے کے لیے درکار 5 مہارتیں

    • admin says:

      Ghost Writing کا مطلب ہے کہ کونٹینٹ تو کوئی اور لکھ رہا ہے لیکن اس کو شائع کوئی اور کروا رہا ہے اپنے نام سے۔ ایسی صورتحال کو Ghost Writing کہتے ہیں۔
      جب بھی کوئی سے دو فریق یا دو کمپنیز مل کر کسی پراجیکٹ پر کام کرنے کا فیصلہ کرتی ہیں تو ان کے درمیان کام کرنے کیے طریقہ کار کے حوالے سے جو معاہدے طے پاتے ہیں انہیں Standard Operating Procedures یعنی SOPs کہتے ہیں۔ اور ان کو لکھنے والے کو SOPs Writer کہا جاتا ہے۔
      keywords ایسے الفاظ ہوتے ہیں جن کو ہم اپنے کونٹینٹ میں شامل کرتے ہیں اور پھر ان الفاظ سے ملتے جلتے دیگر الفاظ کا بھی استعمال کرتے ہیں کونٹینٹ میں۔ ایسے میں جب ان الفاظ کو لکھ کر کوئی صارف گوگل پر سرچ کرے گا تو اسے ہمارا آرٹیکل بھی نظر آنا چاہیے سرچ رزلٹ میں۔ آسان لفظوں میں کی ورڈز وہ الفاظ ہوتے ہیں جنہیں کوئی صارف تب استعمال کرتا ہے جب وہ گوگل پر کچھ سرچ کرتا ہے۔ یعنی گوگل کے سرچ باکس میں جو الفاظ لکھ کر کچھ سرچ کیا جاتا ہے ان الفاظ کو کی ورڈ کہتے ہیں۔
      جب ہم گوگل پر کچھ لکھ کر سرچ کرتے ہیں۔ تو کچھ لنکس ہمارے سامنے آتے ہیں۔ جس میں نیلے رنگ کا ٹیکسٹ ہوتا ہے اور اس سے نیچے دو سے تین لائنز ہوتی ہیں جن میں ٹیکسٹ لکھا ہوتا ہے۔ نیلے رنگ کے لنک کے نیچے جو دو لائنز کا ٹیکسٹ ہوتا ہے اس کو کسی بھی پیج کی میٹا ڈسکرپشن کہتے ہیں۔
      جب آپ کا کونٹینٹ کسی دوسرے کے کونٹینٹ سے ملتا جلتا ہو، تو اس صورتحال کو Plagiarism کہتے ہین۔ یعنی آسان لفظوں میں اگر ہم کسی کا کونٹینٹ کاپی کریں گے ہوبہو، تو ہمارا کونٹینٹ plagiarised ہو گا۔

  1. معروف عنایت ہنجرا says:

    خوبصورت اور معلومات سے بھرپور تحریر۔ نئے آنے والے احباب کے لیے ایک مفید پلیٹ فارم ہے

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