The goal of a Twitter marketing strategy is to use the social media network to connect with your audience, followers, and buyer personas. Twitter has transformed from being a platform to express your views to one of the powerful marketing tools. Brands may communicate with their customers in real time thanks to this platform. With over 321 million active users per month, it's clear why companies are still using Twitter after all these years.
Like any other social media site, Twitter demands strategic preparation and intent to engage your audience and set your company apart from competitors.
Creating Twitter Business Account
You can create Twitter Business Account with following method:
Create Profile
On the front page of Twitter, click "Sign Up." To prove that you are of legal age to use the platform, you must submit your birthdate, professional email, Twitter handle, and phone number. Choosing a Twitter account that appropriately represents your business is important, but you may always modify it afterwards.
Verify Your Account
Twitter will contact the phone number you gave with the verification code once you've finished the first step. Click "Next" after entering this code in the box given.
Make A Password
Make sure that the password is difficult enough to be guessed. Also, make sure this password is not used for any of your other accounts. To make it special and complex, use words, digits and special characters in combination.
Complete Your Profile
After giving the required information, a prompt to finish your profile will appear. These components are necessary for a full Twitter profile for your company:
- Add Profile Photo Typically, the profile for your business account can be your company's official logo. The image should be 400 x 400 pixels; upload it and make any required edits.
- Add Bio To Your Profile In available 160 characters, briefly describe your company. A couple of hashtags for your company can be used.
- Find Areas Of Interest For Yourself The next step is for you to choose a few topics of interest. After that, you'll be advised to follow users whose interests align with yours. This step can also be skipped. Choosing interests that are pertinent to your business would be advantageous nonetheless.
- Follow Users Of Your Choice From The List Of Recommended Users From that, Twitter will provide you a list of well-known accounts that it believes you should follow. You can skip this step if you already know which users you wish to follow.
- Let Twitter Know If You Want To Receive Notifications As your account expands, turning on notifications to work fast and instantly replying to people will become easy.
- Add Your Profile Picture And Other Company Details Before your profile gets completed, you need to provide some more information. First of all, add a cover photo The dimensions of this picture should be 500 x 500 pixels. Then, add your website and location as well. If your business has multiple locations, prefer adding the headquarter location.
Twitter Marketing Strategy
Twitter is no exception to the rule that it's essential to approach social media with a strategy. Understanding how Twitter functions and how it fits into your overall social media strategy is the key to success on the network.
Audit Your Account
If you already have a twitter account, perform an account audit first
To determine what is and isn't working for your Twitter profile, thoroughly examine your Twitter analytics.
You can do the following by using Twitter Analytics Tool
- Analysis of hashtags activities
- Checking the performance of every tweet
- Analysis of your specific Twitter following
You may learn more about the types of content your audience is interested in by looking at which tweets are performing the best. You may create a strategy that delivers your audience what they want from your content by using the information you have learned here. while optimizing the exposure and interaction your tweets receive.
Keep Spreading Your Brand Voice
Businesses should establish their brand voice and maintain consistency with it. Your communication style and unique expression are mirrored in your company's brand voice. Depending on the nature of your business, your brand voice might be funny, honest, or even sarcastic.
Consider the voices of your competitors' brands in the marketplace before developing your own. You have the option of producing a voice that sounds exactly like another brand or utterly different from others.
Your brand voice will get stronger if you realize what interests your target audience.
Use Hashtags
Compared to tweets without hashtags, those with hashtags receive roughly twice as much engagement. This fact is astonishing. However, this does not imply that you must include each and every hashtag in your tweets. A wonderful technique to find new audiences who might be interested in what you have to say is through hashtags. Some businesses create hashtags for particular campaigns and use them to highlight each tweet. Alternatively, encourage your followers to tweet using that hashtag.
Make Use Of Twitter Ads
Instead of waiting for organic traffic, using paid Twitter ads is a terrific approach to engage with your target audience. You may quickly reach more people by using promoted tweets.
Users can find your profile due to them even if they don't follow your brand or hashtags. When you utilize a sponsored tweet, your tweets show up in the timelines of users who have interests similar to those of your audience.
For as long as the sponsored tweet is active, you must pay a monthly membership. Like with original material, users can engage with promoted tweets.
Learn To Tweet On Perfect Times
Successful Twitter users tweet often on a regular basis. Some companies publish content more than ten times every day. Post when your target audience is online to ensure that each tweet performs at its peak.
The best time to tweet can differ depending upon your relevant industry. Research on what is the best time to tweet for your company.
Set A Schedule In Advance To Tweet
Tweets that are posted on the right time and place get maximum engagement and virality. To get best reach, your tweets must be scheduled in advance.
Maintaining a consistent stream of tweets is considerably simpler when you know when to tweet. Being as consistent as you can on Twitter is crucial. One of the finest practices is to tweet at least once every day. For each industry, there may be different best practices for tweet scheduling. To guarantee that posts are sent consistently and at the most advantageous times, it is important to use a platform like Sprout to understand when to publish your content.
Engage With Your Followers And Keep Them Engaged As Well
Twitter is a platform designed for conversation with your audience in both directions. It is crucial to produce content that inspires engagement with your tweets from your audience. Additionally, you need to make an effort to interact with those who are tweeting about your business. Make sure someone is in charge of promptly reacting to any tweets or mentions of your company that receive a response. Many businesses utilize Twitter to respond to customer service queries. To address these demands, it is crucial to have a dedicated community manager.
Another way to engage your audience is to asking questions from them. This can be done by either explicitly creating a survey on Twitter or just posing a query and retweeting people's replies.
Set Achievable Twitter Goals
To keep your Twitter marketing effort on track, define measurable objectives. Set Twitter goals and objectives rather than merely sending out tweets and hoping for the best. These goals should assist your business in achieving its bigger marketing objectives. Twitter can be used for the following things:
- Building a loyal audience to increase the brand visibility
- You can increase the brand loyalty by offering top quality customer service on Twitter
- Driving traffic to an offer or email list to generate leads
- Increasing site traffic by adding links of blogposts links
- Make new contacts by interacting with thought leaders and influencers in your sector
Make time each month to evaluate your Twitter objectives. Use a social media management tool like Sprout to examine your activity and monitor your objective progress.
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