In today's age where we all use smart phones and mobile phones are so frequently used. In such a case, marketing your business through a mobile phone can be a great idea. In today's article we will understand about mobile marketing. Let's begin.
What Is Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching target audiences via websites, email, SMS and MMS, social media and apps using smartphones, tablets and other mobile devices.
The majority of individuals have moved their attention to mobile in recent years. As a result, marketers are taking similar actions to enhance client engagement across a variety of platforms. Marketing techniques change along with technology.
Therefore, in order to draw in and retain the interest of potential customers, your content must be strategically written and highly customized.
How Does Mobile Marketing Work?
Strategic and tailored content for mobile marketing involves considering various devices, utilizing SMS and MMS marketing, and utilizing mobile apps.
When it comes to developing a long-term or short-term marketing plan, mobile marketing is a small but essential piece of the puzzle.
The easiest solution to reach all kinds of your audience is mobile marketing which includes the following:
- Content Marketing
- Social Media Marketing
- PPC (Pay Per Click)
- Search Engine Optimization
To make marketing effective, you need to create a coherent strategy that customers expect. And when you work to acquire, engage, and retain customers across multiple platforms, that's where your real test comes in.
By utilizing mobile devices to connect with more customers in real time at any stage of the customer lifecycle, mobile marketing may work wonders to raise brand value and demand for your goods or services.
However, mobile usage is increasing gradually. According to eMarketer's 2018 statistics, mobile usage compared to desktop in the US will increase by 19% by the end of 2022, to approximately 55.7 million.
And according to Adweek, 79% of mobile users, with the exception of two hours each day, have their phone with them or close by.
Today there are 8.7 billion mobile devices and 7.1 billion people in the world. This is largely due to our growing appetite for technology. According to United Nations data analysts, more than 71 percent of US citizens over the age of 13 have a phone. And if we talk about the whole world, this figure goes up to 66%.
Focusing on establishing a seamless experience that your audience expects is essential if you want to fully leverage the expanding power of mobile marketing.۔
Mobile Marketing Vs The Traditional Marketing
Traditional marketing may be more familiar to older demographics, and its ability to still influence consumers for premium or expensive products – for example in the automobile industry. But buying time from a TV channel for a TV commercial can be even more expensive, and we won't even be able to estimate how many new customers the commercial has acquired. While in mobile marketing it is quite simple.
Unlike traditional marketing, mobile marketing takes advantage of the ever-present mobile presence in people's pockets and bags. As a result, location-based services collect customer data, and offer them different discounts from a store that is closest to them, where a particular customer frequents.
These marketing campaigns can be more specific to the individual consumer, and therefore, more effective for the marketing company.
An example of this could be when a customer visits a bookstore within a half-mile radius, sending them book recommendations or discount coupons.
Mobile marketing can reach its audience anytime, anywhere, even in public transport, at work, at home, even in your bedroom.
Although traditional marketing is still part of an integrated marketing strategy, it is fading away. And it's clear that mobile marketing will replace traditional marketing to drive any company's marketing efforts.
10 Different Types Of Mobile Marketing Strategies
Mobile marketing offers the following types of unique options:
- App-based marketing: Use a marketing funnel to convince potential customers to get your app, then activate and maintain it. A good Onboarding Flow will encourage users to explore your app's functionality immediately.
- Social media marketing: Get traffic on social media sites with the help of organic and paid ads. Facebook, Twitter, and Instagram are the biggest platforms for such marketing.
- Location-based marketing: Mobile marketers can create ads that target users in a specific location. For example, some companies want their ads to appear on mobile only when a user is within half a mile of their business location.
- Mobile search ads: Search engines often display ads that are specifically targeted at mobile users. These can create unique benefits to offer a better user experience, such as click-to-call functions or instant directions.
- SMS: Send notifications of various offers to users' phone numbers or provide information about upcoming deals.
- QR Codes: It's an inexpensive way to leverage mobile marketing to engage and retain customers. With the help of a QR code, you can visit a website's landing page, view a social media profile, dial any phone number, send an email or view a special offer.
- In-Games: This is how we display ads for our products during games.
- Voice Marketing: This type of marketing involves automated phone calls made to customers' mobile phones.
- Mobile Wallets: Offers can be sent to various apps such as Apple Wallet.
- Augmented Reality: It has a lot of potential, although it is still underutilized by companies. Using Gucci's app, for example, you can virtually try on a pair of shoes to see how they'll actually look on your feet.