Today, while the trend for online shopping is rising with every passing day, this has given birth to so many online selling platforms. At present, there are many famous online shopping websites and mobile apps in the world, with the help of which various businesses and individuals also sell online. In today's article, we're going to talk about one such online selling platform which is called Shopify. We'll see the working of this platform. We will also know how to create Shopify store step by step. But first, we will see what role do online selling platforms play in online shopping.
Why Are Online Selling Platforms Important?
These platforms provide the sellers with a digital marketplace. Sellers can create their own online store, can sell their products, manage inventory, process payments and ship products to their customers, courtesy these online selling platforms.
The examples of most popular online selling platforms in the world are Shopify, eBay, Amazon and Etsy etc. Due to the increasing popularity of online shopping, these platforms are helping the businesses to grow their sales by accessing greater number of audience.
Today, we will talk about one of these platforms, Shopify, and will see what do we need to create shopify store.
What Is Shopify Platform?
As we already know, Shopify is an online e-commerce platform that allows various businesses to create and manage their online store. It gives you everything you need to start, run and grow an online store. These essentials include tools for website design, inventory management, payment processing and marketing.
If you are currently selling products at a physical store, and want to reach more customers by moving your store online, then Shopify is the best choice for you. And even if you're selling on an online platform, moving to Shopify will give you more control over your store.
Shopify also provides you better opportunities for your business's marketing, which helps you grow your online business. Shopify is best for small, mid-sized and large stores equally. Additionally, Shopify Plus is best for larger and established brands.
How Does Shopify Work?
"How does Shopify work”؟
To answer this question, you need to look at Shopify not as a product, but as a complete platform that provides you with every tool you need to sell online. Generally, creating shopify store is a matter of one day. But if you want custom features, you can build your own store by spending a little time on it.
Shopify's core product includes page templates, online and in-person selling tools, integrated payment processing, and checkout, as well as SEO and marketing tools. These are the basics of every Shopify store.
Create Shopify Store Step By Step
Before you sell your products on any online selling platform, it is compulsory to create a seller account there. Same goes with Shopify. Creating a Shopify store is a pretty straightforward and easy process. You can easily create Shopify store by following steps:
1. Sign Up
Visit Shopify website and click "Get Started" button to sign up. You will need to provide your basic information like email address, password and store name.
2. Choose Your Shopify Plan
After sign up, you will be redirected to the Shopify dashboard. Shopify services are paid, although there's a trial version as well. You need to choose a Shopify plan according to your needs. Every plan has different pricing. You ca select any plan that best suits your needs on dashboard. These plans range from Basic Shopify to Advanced Shopify. Every plan has its own features and has prices accordingly.
3. Customize Your Shopify Store
Once you've chosen a Shopify plan that suits your needs, you'll be taken to Shopify's themes page where you can choose custom templates for your store. There are free and paid Shopify themes available. You can select any theme according to your business's needs and customize it the way you want.
4. Add Products To Your Shopify Store
To add products in your Shopify store, go to "Products" tab and click "Add Product" from the dashboard. Like any other online selling platform, Shopify allows you to add product details like title, description and product image while adding products.
5. Set Up Shipping And Payment Options For Your Shopify Store
Shopify offers multiple payment and shipping options. You can choose from Shopify Payments or a third party payment gateway like PayPal. You can set up shipping options and rates based on your location.
6. Launch Your Shopify Store
When you have customized your store, added products in it, then comes the stage where you can say that you're going to launch your Shopify store. Now every thing is ready. Now you can use social media, email marketing and other marketing tools to to drive traffic to your store.
These are all the basic things you need to do to create your Shopify store. Apart from them, there are also some other things you can do for marketing of your store. These includes:
- Shopify apps: There are thousands of Shopify apps that can help you in every aspect of your business like from inventory management to marketing.
- Analytics: Shopify provides detailed analytics and reports that can help you track your store's performance and make data-driven decisions.
- SEO: Shopify has built-in SEO features that can help your store rank higher in search engine results.
- Marketing: Shopify offers a variety of marketing tools such as discounts, abandoned cart recovery, and gift cards to help you increase sales and retain customers.
Shopify is a powerful and easy-to-use platform that can help you start and grow an online business. By following the steps outlined above and using the features and tools available, you can create a successful Shopify store and achieve your e-commerce goals.